Marcom Programs Mgr Full Time

Job Description

Applies advanced subject matter knowledge to solve complex business issues and is regarded as a subject matter expert. Frequently contributes to the development of new ideas and methods. Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Acts as an expert providing direction and guidance to process improvements and establishing policies. Frequently represents the organization to external customers/clients. Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives. May provide mentoring and guidance to lower level employees.

Responsibilities:

• Develop, drive and evaluate key image-building, awareness building and/or promotional/demand generation programs and contact strategies across audiences, industries, sales channels or businesses – in direct support of revenue targets.
• Plan, execute and measure integrated point-of-sale strategies and presence for the retail channel.
• Drive a coordinated reference selling process across a business, industry or geography that has field and management backing.
• Establish, track and measure business group or country measurements of success (calls, clicks, leads, revenue, TCE, etc.).
• Drive integrated communications initiatives with other businesses and teams across HP and with customers/partners.
• Select, manage and motivate agency and/or contractor management.
• Manage functional budgets.

Education and Experience Required:

• BA or BS in Communications, Marketing or Business Administration.
• 7+ years of experience in direct marketing, communications or marketing.

Knowledge and Skills:

• Advanced writing and editing skills – very minimal peer or manager edits needed.
• Strong organization and program management skills.
• Ability to link communications plans and activities to business results.
• Proven experience managing, leading, driving and measuring virtual teams toward common goal.
• Fluency in local language and English.
• High levels of tact and diplomacy.
• Agency and budget management.

Tagged as: Communications, contractor management, Engineering, HP, Manage functional budget, Marketing or Business Administration